Mission, Vision & Values

VISION STATEMENT

INSPIRING OTHERS THROUGH OUR CRAFT. 

MISSION STATEMENT

CULTIVATING AND INVESTING IN A COMMUNITY OF TROUBLE SEEKERS THROUGH GREAT BEVERAGES. INSPIRING PEOPLE WITH EXPERIENCES AND STORIES THAT YOU WANT TO BE PART OF.

CODE OF CONDUCT

AT TROUBLED MONK, WE ARE COMMITTED TO PROVIDING A POSITIVE WORK ENVIRONMENT WHERE EVERYONE CAN BE A SUCCESSFUL CONTRIBUTOR. LEARN MORE HERE.

VALUES

PASSION

LIKE THE MONK, WE INSPIRE OTHERS BY ACTING WITH DEDICATION AND DETERMINATION, NO MATTER HOW HUMBLE THE TASK MIGHT BE.

INCLUSION

A TEAM WILL OUTPERFORM AN INDIVIDUAL. FOSTERING AN ENVIRONMENT THAT IS RESPECTFUL, APPROACHABLE AND EQUAL ENSURES THAT ALL PEOPLE INTERACTING WITH TROUBLED MONK FEEL SAFE AND APPRECIATED, RESULTING IN SOMETHING MUCH GREATER THAN THE SUM OF ITS PARTS.

KAIZEN

WE ENCOURAGE CONTINUOUS IMPROVEMENT; TAKING SMALL STEPS TO BE THE BEST WE CAN BE ACROSS ALL WE DO.

COMMUNITY

WE STRIVE TO ELEVATE THOSE AROUND US, BRINGING EVERYONE UP TOGETHER AND MOTIVATING EVERYONE AROUND US TO BE BETTER.

CAPTIVATE

IN EVERYTHING WE DO, WE CREATE EXPERIENCES AND STORIES THAT EVERYONE AROUND US WANTS TO BE A PART OF.

EXCELLENCE

PAYING ATTENTION TO DETAILS ENSURES QUALITY IN ALL WE DO. THROUGH THIS, WE WILL BUILD LOYALTY AND TRUST AMONGST OUR TROUBLE SEEKERS. 

FUN

SIMPLY PUT, WE SELL A FUN PRODUCT, SO WE BETTER HAVE FUN OURSELVES.

DEAR COMMUNITY

TODAY I WRITE TO YOU TO SHARE THE TALE OF OUR HUMBLE BEGINNINGS. ON JUNE 12, 2015, WE OPENED OUR DOORS TO THE PUBLIC, POURING OUR FIRST PINT OF CRAFT BEER FOR YOU. COUNTLESS EXPERIMENTS, NOTES WRITTEN AND SCRATCHED OUT, AND A JOURNEY OF SOURCING JUST THE RIGHT WORLD-CLASS LOCAL INGREDIENTS CARRIED US TO THIS PLACE. A PLACE OF CREATING A BEVERAGE WE WERE PROUD ENOUGH TO SHARE.

OUR QUEST TO SHARE THE PERFECT BREW IS WHAT FUELLED OUR PASSION TO DEVOTE THE TIME, ENERGY AND WILLPOWER TOWARDS OUR CRAFT. WORD SPREAD QUICKLY ABOUT THE QUALITY OF OUR BEER IN THE RED DEER COMMUNITY AND AMONGST THE GROWING ALBERTA CRAFT BEER SCENE. IT WAS A FUN TIME TO START THE BREWERY AS THE CRAFT TREND WAS JUST COMING TO ALBERTA, AND WE WERE RIGHT AT THE BEGINNING OF IT.

BREWING GREAT BEER IS BOTH AN ART AND A SCIENCE. IT’S THIS INTRIGUING BALANCE THAT KEEPS US CURIOUS, AND ALWAYS SEARCHING FOR THE NEXT PERFECT RECIPE. WE WERE ABLE TO BOLDLY STEP FORWARD AND CONSTANTLY SEARCH FOR THE NEXT PERFECT RECIPE BECAUSE OF THE ENTHUSIASM AND ENGAGEMENT OF OUR COMMUNITY. IT WAS YOU WHO TRIED, BOUGHT, AND SHARED OUR CRAFT. IT WAS YOU WHO INVITED US ALONG TO YOUR COMMUNITY EVENTS AND PROJECTS. YOU INSPIRED US TO PUSH OUR BOUNDARIES. THROUGH THIS JOURNEY TOGETHER, WE REALIZED THAT BUILDING A SOLID COMMUNITY AROUND WHAT WE DO WAS JUST AS IMPORTANT AS MAKING GREAT BEER. OUR CRAFT WAS A WAY WE COULD CONNECT WITH ONE ANOTHER. SOMETHING AS SIMPLE AS SHARING A GREAT PINT OF BEER LEADS TO GREATER CONVERSATIONS THAT STRENGTHEN BONDS AND BUILD RELATIONSHIPS. IT’S THIS RELATIONSHIP, CREATED WITH OUR COMMUNITY, THAT TRULY PUTS A SMILE ON OUR FACES.

WE FORGED AHEAD, SHARING OUR PASSION WITH AS MANY PEOPLE AS POSSIBLE, AND IN 2017, INFATUATED WITH THE ART OF DISTILLING, WE PURCHASED A STILL AND THE TROUBLED MONK DISTILLERY WAS BORN. THIS ENABLED US TO CREATE EPITAPH GIN AND ADEQUATE VODKA. MAKING DIFFERENT TYPES OF PRODUCTS MEANT WE COULD SHARE OUR CREATIONS WITH MORE PEOPLE.

AS TROUBLED MONK EVOLVED INTO A PARENT ROLE, ALL OF OUR NEW CREATIONS BECAME OUR EXCITED NEW CHILDREN, AND WE GREW INTO A FAMILY OF BRANDS: TROUBLED MONK BEER, TROUBLED MONK SODA, EPITAPH GIN, ADEQUATE VODKA, AND TROUBLED TEA. WHILE THESE INDIVIDUAL BRANDS HAYE TREMENDOUS RESPECT FOR THOSE WHICH FIRST MADE THEM, THEY WANTED TO DO THINGS THEIR OWN WAY. THE FAMILY BRAND ALL SHARES THE SAME FOUNDATION OF CORE VALUES THAT ARE SO IMPORTANT TO TROUBLED MONK, BUT THEY EACH HAYE A DIFFERENT SET OF STYLE, IDEAS, PRODUCT ORIGINS, AND MARKETS THEY WANT TO REACH. AND WITH ALL GROWING FAMILIES, YOU NEVER KNOW WHEN A NEW KID COULD BE ON THE WAY!

NONE OF THIS WOULD HAYE BEEN POSSIBLE WITHOUT OUR COMMUNITY AND THE TROUBLED MONK TEAM. FROM BREWING TO PACKAGING, SERVING TO CLEANING, WE ALL HAVE ROLES THAT ARE CRUCIAL IN GETTING THE BEST BEVERAGES INTO YOUR HANDS.

OUR GREATEST HOPE IS THAT THE FOCUS AND CARE WE COMMIT TO OUR CRAFT INSPIRES YOU TO BE PASSIONATE ABOUT YOUR CRAFT, HOWEVER HUMBLE IT MAY BE.

NOW, TROUBLE SEEKERS, GO AND ENJOY A DRINK WITH A FRIEND.
YOURS TRULY,
THE TROUBLED MONK

#CRAFTBEVERAGESWORTHSHARING